If you have yet to hear about Equinox, allow me to describe the gym that has re-invented the industry. Equinox is a high-end, trendy fitness chain, based in New York City, that currently has its eyes set on Midtown Atlanta for a new location. According to real estate brokers, the company is very close to announcing a new location in the Campanile building, but nothing has officially been announced or finalized…yet.

You may not realize it now, but Equinox will be a tremendous addition to Midtown and exemplifies the new wave taking over Midtown Atlanta. Whether you are a resident in Midtown or a commuter that comes to the area to work, Equinox will provide you with a highly sought-after, high-end fitness amenity. Currently, Equinox locations offer members the perks of a pilates studio, lap pool, luxurious locker room, full spa services, group fitness classes, personal trainers, cardio and strength equipment, yoga, kids’ club, juice bar and more. While we do not yet know the specific features that the Atlanta location will offer if it becomes a reality, there is no doubt that it will maintain the integrity and luxurious reputation of Equinox.

Having Equinox even consider Midtown for a new location only reinforces the fact that a new era of Midtown Atlanta is upon us. This new era brings a new level of luxury that Midtown has not seen before. And as the 12th & Midtown development gets closer and closer to completion, you’ll find many more luxurious retailers, restaurants, hotels, spas and more moving to Midtown Atlanta. Now is a great time to purchase a new Atlanta condo at 1010 Midtown, which is part of the 12th & Midtown development, because once more and more sought-after retailers are announced, you won’t be able to find these condos at the great value currently offered.

Tags: 1010 Midtown, 12th & Midtown, Equinox, new Atlanta condos