No matter who you are, moving represents a lot of things: a change of scenery, new opportunities, and hopefully, a better place in the world. And that’s just what PricewaterhouseCoopers LLP hopes to find when they move their Atlanta office to Midtown’s Peachtree tower. Atlanta’s number two accounting firm is relocating with the intentions of retaining its current employees (over 1,000) and recruiting the best new talent. The move is slated for the second half of 2012.

Located near 14th and Peachtree streets, the new office will over look Piedmont Park and give employees access to Loews Atlanta Hotel for training and recruitment seminars. As if the location itself wasn’t enough, PricewaterhouseCoopers will have its name atop the tower in an attempt to appeal to fresh, young talent. The firm will occupy the 26th through the 31st floors and plans on staying for the long haul, having signed a 16-year lease. (more…)

Last week, Atlanta residents had to deal with frozen roads, icy driveways and treacherous interstates. Many of them were trying to brave cabin fever since it was too dangerous to drive to a local restaurant or grocery store.

Residents of 1010 Midtown could cast those worries aside this week and enjoy the sight of the snow. 1010 Midtown is a walkable community of luxury condos, right in the heart of the action in Midtown. While others were stuck in their driveways, 1010 Midtown residents were able to bundle up, emerge from home and walk to one of the local pubs and restaurants, many of which were open. (more…)

What do you take into consideration when shopping for a new home: value, location or amenities? According to an article published in the Wall Street Journal, if you are a buyer who is looking for a better home value, then you should consider putting on your walking shoes. That’s because, homes in locations that are deemed “walkable” tend to maintain more of their value when compared to homes in non-walkable communities.

Midtown is one of the best locations in Atlanta when it comes to walkability. With a Walk Score of 87 out of 100, Midtown is considered to be a Very Walkable neighborhood; and the luxury condominium community 1010 Midtown is in the middle of it all.

The pedestrian-friendly community is within walking distance of many highly desirable shopping, dining and entertainment spots including more than 80 restaurants, the Fox Theatre, the High Museum of Art and Piedmont Park. (more…)

The Green Concert is held annually by Piedmont Park as a means of raising money for the Piedmont Park Conservancy. Previously, elite musical performers such as Paul McCartney and Dave Matthews have graced the lush green haven in the middle of our concrete jungle, and this year’s act provides even more star-power. When dusk falls over the park on October 15, the Eagles will take the stage.

With such a wide audience-base, this concert is sure to draw a crowd of all ages and sell out as well. To experience the concert to its fullest, choose the VIP package. This experience gives concert-goers perks such as front-of-stage viewing, a private hospitality tent with complimentary beer and wine, VIP comfort stations, and a private VIP entrance. Regular tickets are also available for purchase. Visit the Piedmont Park website for ticketing information as well as what can and cannot be brought to the event.

Piedmont Park is one of Atlanta’s premier event venues, and just steps from the luxury Atlanta condo tower of 1010 Midtown. Residents of 1010 Midtown never need to worry about finding parking or navigating traffic to the treasured green space since it’s always just a quick walk or even quicker cab ride away. Not only is the park close by, but so are many great places to enjoy dinner before the show, or a drink after.

Do you want to live life on the Midtown Mile? Visit 1010 Midtown‘s website for more information.

A few weeks ago, Midtown was buzzing with excitement for the annual charity event, Jeffrey Fashion Cares. In its 18th year, the event drew more than 800 guests to the Midtown Mile for a good cause.

The event, held in the new 12th & Midtown building, featured a raised runway to showcase collections from designers in Jeffrey Kalinsky’s namesake boutiques. Beautiful garments and accessories were modeled down the runway from designers such as Proenza Schoulder, Lanvin and Bottega Veneta. The evening was dedicated to Kalinsky’s father, a retailer who passed away in April. His father helped Kalinsky launch Jeffrey Atlanta in 1990.

But more than bold colors and feminine fabrics, the evening was about charity. Tickets to the event were $500 each, and companies such as Tiffany, Nordstrom and Mercedes-Benz contributed $1,500 to $25,000 each for sponsorships. An auction preceded the runway show, garnering additional donations for local AIDS and breast cancer foundations.

Jeffrey Fashion Cares demonstrates Atlanta’s sense of community. The yearly event has totaled more than $9 million for charities.

Though this event is over, something is always happening on the Midtown Mile. Residents of 1010 Midtown‘s luxury Atlanta condos are enveloped in the luxury lifestyle of the area. From hot restaurants, boutiques and cultural venues, everything is mere steps away.

The Midtown Mile is a bustling area, filled with restaurants and shops; but for two days in September, the strip of Peachtree will be transformed as thousands flock for the inaugural Midtown Festival of the Arts.

The festival runs Sept. 25th and 26th, allowing visitors to experience beautiful works of art from local artists and sample delectable cuisine from local chefs. There will be performances, film screenings and even a traditional beer garden. The festival celebrates every type of art and there is sure to be something for the whole family.

Runners can kick off Saturday morning with a one-mile road race from Colony Square to the Fox Theatre, getting to see the venues for the (more…)

Atlanta home owners have a new place to outfit their condos and lofts with the opening of CB2 in mid-August. The furniture and home decor store opened in the bottom of 1010 Midtown’s residential tower and is impressing shopper after shopper. Catering to Gen Y buyers, CB2 fills its space with trendy items as well as pieces with clean, classic lines. “One of a Find” items are selected by the store, with the home accents available only in limited numbers.

The opening of CB2 puts Midtown in the same company as Miami’s South Beach, New York’s SoHo District and West Hollywood’s Sunset Boulevard. With only eight stores in the country, it’s an honor for the Midtown Mile to be selected as the prime location for CB2. An honor, but not a surprise.

As residents of 1010 Midtown will tell you, the Midtown Mile is an amazing place to live. With an eclectic mix of restaurants and nightlife, residents have no trouble satiating cravings for any cuisine or finding a luxe spot for happy hour. Piedmont Park is just steps away from the tower and many of Atlanta’s treasured cultural venues are nearby as well. And now, with the opening of CB2, residents don’t have to go far to find the latest accent or perfect stemware for a dinner party.

For more information about life on the Midtown Mile, visit the 1010 Midtown website.

CB2, located in 1010 Midtown across the street from the newly opened Loews hotel and the soon to be open STK, will open its doors to Atlanta on Friday, August 13, 2010. Only the eighth CB2 store in the nation, Atlanta’s version will make Life on the Curve more interesting than ever.

As the first national tenant on the 14-block Midtown Mile, CB2 (an offshoot of Crate and Barrel) will enhance the 24-7 lifestyle created by the arts and entertainment surrounding 1010 Midtown. It’s just the kind of atmosphere CB2 seeks when building a new location, placing the Midtown Mile in the ranks of New York’s SoHo district, Miami’s South Beach, Chicago’s Lincoln Park and West Hollywood’s Sunset Boulevard where other CB2 stores are located.

Aimed at Gen Y buyers who often live in urban lofts or apartments and prefer the most up-to-date furnishings and accessories, CB2 sells “affordable modern.” (more…)

Music mingled with the scent of flowers will fill the Midtown air this month, as the Atlanta Botanical Garden finishes its summer Concerts in the Garden series. Delbert McClinton will appear on August 20th, followed by Johnny Lang on August 27th.

Delbert McClinton has recently released his 13th studio album, Acquired Taste. The Grammy® winning artist and Texas roots music legend will present his blend of country, blues, soul and rock n roll in the Atlanta Botanical Garden’s intimate setting. He is appearing with special guest Heaven Davis.

Johnny Lang, who released his first album when he was just 14, has toured with the Rolling Stones, Buddy Guy, Aerosmith, B.B. King, Blues Traveler, Jeff Beck and Sting. He won his first Grammy® for his most recent album, (more…)

When the air begins to crisp in late September, a new arts festival will descend on midtown. The inaugural Midtown Festival of the Arts will be a weekend of Atlanta food and culture.

“Every day, Midtowners roll out the red carpet for visitors to Woodruff Arts Center, High Museum, the Fox Theater and the many wonderful festivals in Piedmont Park,” Leslie Johnson, president of Midtown Festival of the Arts said. “In the past couple of years, developments like 12th and Midtown have added shops, restaurants, visitors and residents to the Midtown Mile, and the new streetscaping ties it all together along Peachtree Street. This festival is organized by Midtowners and all proceeds will fund even more improvements in midtown.”

The festival will highlight visual, performing, culinary and literary artists up and down the Midtown Mile, which stretches from 5th to 10th streets on Peachtree. An artists market will let patrons purchase beautiful and unique pieces from local artists to enjoy at home. Performances will take place on the Main Stage (more…)