1010 Midtown is causing quite a buzz in midtown Atlanta as it seems most everyone wants a sneak peek into the luxury Atlanta condos, or at least the success of the Artefacto event last week would lead us that conclusion since the main event of the night was a preview of the furniture that will be on display in one of the model homes. So, if you missed last week’s event, there is no need to worry because tomorrow night Cantoni is hosting a party also highlighting furniture that will soon be found in a 1010 Midtown model home. These events are leading up to the much-anticipated opening of 1010 Midtown, which is taking place on November 5th - next Wednesday. The long wait for the completion of the first phase of 12th & Midtown is over, and, beginning next week, you can close on units at the live-work-play community on the Midtown Mile. Finally, the luxury lifestyle of 1010 Midtown is upon us, and if you want a preview of be sure to RSVP to AtlantaRSVP @ Cantoni.com.

The unique lifestyle that 1010 Midtown offers homeowners is coming together as four restaurants have signed leases to be tenants at 1010 Midtown. These restaurants are bringing tastes from all over the world to Peachtree Street - Ri Ra Irish Pub, RA Sushi, Piola and Noon | Midtown. Each restaurant offers a completely different type of cuisine and atmosphere, so homeowners at these new Atlanta condos have a myriad of dining options conveniently located within the same building as their luxury Midtown condos. It’s perks like these four restaurants and Bank of America, who has also signed to have a Midtown branch in 12th & Midtown, that set 1010 Midtown apart from other live/work/play communities. Where most mixed use developments offer a few restaurants and retailers, the 12th & Midtown project has a tremendous amount of square footage for retailers and office space. However, in addition to the retail outlets within 12th & Midtown, residents at 1010 Midtown are also conveniently located to so many Atlanta attractions, like the Fox Theatre, Piedmont Park, the Botanical Gardens, the High Museum of Art, Woodruff Arts Center and so many more. 1010 Midtown combines luxury and convenience so homeowners have the time and opportunity to truly enjoy living in Atlanta.

Here’s a quick summary of the four new restaurants at 1010 Midtown:

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Atlanta Business Chronicle - June 8, 2007
by Jill Lerner Friedman
Staff writer

Developers of 12th & Midtown are adding part of another city block to the massive mixed-use project.

With the addition of the site fronting Crescent Avenue and bounded by 11th and 12th streets, the formerly $1.1 billion, three-phase development now includes four phases — featuring retail, office, residential and hotel spaces — with a total value of about $2 billion.
Phase 4, which is in the design stage but likely will include “significant” retail — upward of 80,000 square feet — and residential offerings, is directly west from Phase 1 across Crescent Avenue, and across 11th Street from the Federal Reserve Bank of Atlanta.

At three city blocks, the venture already was the single largest contributor to the Midtown Mile, an initiative of the Midtown Alliance and the city of Atlanta to create an outdoor shopping destination.

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Women’s Wear Daily – May 7, 2007
By Georgia Lee

ATLANTA — Touting the proposed Midtown Mile here as a potential version of Chicago’s Michigan Avenue, city officials and developers envision high-end fashion stores as linchpins for a major shopping, residential, office and entertainment district created virtually from scratch.

Spanning 14 blocks of Peachtree Street, Atlanta’s main thoroughfare, the project involves mixed-use high-rise projects that would create 1 million square feet of street-level retail by 2010.

The challenges of creating this ambitious landscape, especially in Atlanta’s suburban residential and retail culture, are significant. During the past four decades, many residents and merchants left the city as the metropolitan region — among the fastest-growing in the U.S. — spread out over almost 8,400 square miles. However, as Baby Boomers and young professionals seek the convenience and community of an urban setting, development is benefiting in once stagnant core areas of cities such as Atlanta.

“In three years, Atlanta will have what took” many decades “to evolve in New York and Chicago,” predicted Shirley Gouffon, senior vice president, Selig Enterprises, developer of 12th & Midtown, a $1.1 billion project that broke ground in fall 2006.

Even as new developments such as the $2 billion Atlantic Station have attracted residential, office, entertainment and retail space, street-level retail on Peachtree Street has been mostly restaurants and furniture stores. High-end apparel stores lagged behind. Preferring the tested formulas of luxury malls, they have thrived in locations like the Lenox Square and Phipps Plaza shopping malls in Atlanta’s affluent Buckhead section.

“Until recently, Atlanta has had a mall mentality, a suburban focal point and a driving culture,” said Keith Pierce, director of research for the Atlanta office of CB Richard Ellis, a commercial real estate firm. “Around 15 years ago, with the buildup to the 1996 Olympic Games here, and concerns about growth, traffic and suburban sprawl, a trend back to in-town living began, and developers began building mixed-use, live-work-play developments.”

City and development officials concede that the Midtown Mile is not a “build it and they will come” proposition, as they seek to lure luxury retailers such as Barneys New York and Bergdorf Goodman.

“They have to convince the first retailer to roll the dice, and go where there’s no proven track record for these stores,” Pierce said.

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