If you have yet to hear about Equinox, allow me to describe the gym that has re-invented the industry. Equinox is a high-end, trendy fitness chain, based in New York City, that currently has its eyes set on Midtown Atlanta for a new location. According to real estate brokers, the company is very close to announcing a new location in the Campanile building, but nothing has officially been announced or finalized…yet.

You may not realize it now, but Equinox will be a tremendous addition to Midtown and exemplifies the new wave taking over Midtown Atlanta. Whether you are a resident in Midtown or a commuter that comes to the area to work, Equinox will provide you with a highly sought-after, high-end fitness amenity. Currently, Equinox locations offer members the perks of a pilates studio, lap pool, luxurious locker room, full spa services, group fitness classes, personal trainers, cardio and strength equipment, yoga, kids’ club, juice bar and more. While we do not yet know the specific features that the Atlanta location will offer if it becomes a reality, there is no doubt that it will maintain the integrity and luxurious reputation of Equinox.

Having Equinox even consider Midtown for a new location only reinforces the fact that a new era of Midtown Atlanta is upon us.

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It’s no secret that the master-planned development in Midtown Atlanta, 12th & Midtown, is going to be home to many high-end retailers. Well, I’m here to tell you that the retail plan is coming together, and, in no time at all, Midtown will be the epicenter for unique shopping, dining, living, arts and entertainment for Atlanta. I can guarantee that the 12th & Midtown district will feature numerous one-of-a-kind boutiques and restaurants, offering Atlantan’s a recreational experience that they can get no where else. I know this because the retail partner Selig has traveled extensively over the past year to find the very BEST shops and restaurants within each of the 10 categories represented in the merchandising plan.

The 10 categories in the retail plan are fashion, jewelry, home furnishings, gifts and accessories, home electronics, health & beauty, services, entertainment, books & music, gourmet food and restaurants. Once we reveal the first retailers at 12th & Midtown, you’ll be able to understand how truly unique life at 12th & Midtown will be.

This makes now the perfect opportunity to buy a new Atlanta condo

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Move-in may not be for a few more months, but homeowners are already giving 1010 Midtown rave reviews. Mr. Randall Mullen recently wrote a letter to the vice-president of regional sales at Daniel Management Corporation, Jason Winburn, thanking him for putting an end to his long search for a better quality of life in Atlanta. Mr. Mullen has been a consultant in city redevelopment for over 15 years, which means he has been able to advise organizations on revitalizing parts of Atlanta and many other cities in the United States. One aspect that other cities always had that Mullen wished Atlanta would develop were live/work/play environments. While there have been many  attempts promising an exciting, urban life style, none have actually been able to deliver this way of life. However, when Mullen came across 1010 Midtown, he knew that his dream of a better Downtown quality of life was finally a reality. With 1010 Midtown being only one part of a greater master-planned development, 12th & Midtown, it is centrally located in the midst of the newest and hottest nightlife in Atlanta. “Walking to dinner, taking in the cultural arts or enjoying a run through Piedmont Park will soon become a welcome routine. I can’t wait to experience an improved lifestyle here at home,” said Mullen in his letter to Winburn. If you purchase your new home at 1010 Midtown, this will be your new routine too. So, check out what the buzz is about and improve your lifestyle at these luxury condos in Midtown.

The mission of 12th & Midtown initiative is to provide Atlanta residents with an unmatched Midtown lifestyle. Many other communities in Atlanta real estate claim to be mixed-use or live/work/play, but none go above and beyond the expectations of homebuyers the way that 12th & Midtown does. Phase I, also known as the new Atlanta condos 1010 Midtown, which anticipates a completion date later this fall, offers potential homebuyers luxurious homes with exceptional amenities like a swimming pool, park, fitness center and more. Also included in this 35-story high rise development is 50,000 square feet of retail, which will feature national and international retailers, fine dining restaurants, wine bars, local pubs and more. As if these 50,000 square feet weren’t enough for the residents at 1010 Midtown, Phase II of 12th & Midtown, which has now begun construction, will include 60,000 more square feet of retail. This means the addition of a steak house, tavern, piano bar, restaurants, cigar lounge, fashion retailers, signature boutiques and more. Residents at 1010 Midtown will never lack for things to do with such an enticing strip of restaurants, bars and stores right out their front door.