In an economy where stores seem to be closing left and right, 1010 Midtown had its own concerns about attracting stores to the great new high rise. The concept and location is fantastic, but would that be enough? And if stores and restaurants filled the floors of 1010 Midtown, would they thrive? Such questions crowded the heads of the luxury tower builders.

With the opening of a few great restaurants, those concerns have been squashed. The business men and women who have chosen to open a new restaurant  in 1010 Midtown believe the  prime location more than outweighs the recession.

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